Qantas Spirit

Celebrating the staff that reflect the spirit of a brand.

To celebrate Qantas’s brand relaunch campaign: Spirit, we created an online hub to highlight the five key service points Qantas excel in. Using the bold and graphic new colour palette my job was to translate this into the digital space and continue to reflect the premium aesthetic. In line with this feel we used crisp white backgrounds balanced with large white negative space.

As the campaign was all about celebrating the staff and their Qantas spirit, we used large sharp photos of them to acknowledge their hard work and give a face to the team.

Accessibility was considered throughout the course of this project, with the use of high contrast typography, colours, simple site structure and easily navigable across multiple devices.

Infographics of Qantas’ on time performance were created to compliment the content and site design.

  • Art Direction
  • Design Lead
  • UX Design
  • Strategy