Connecting consumers to the brand with playful experiences.

Create an enduring connection with Australian mums. Our task was to build a connection online between Yoplait and its consumers (mums) by reminding them of why Yoplait is French for Yoghurt.

Through You Play everything we do should create: An interactive activity that is fun for mums. A social object mums will share with other mums. Something that help mums both to achieve and escape.

A joyful approach to every day. Cheeky, infectious, and has it sorted. It’s the French spirit of Joie De Vivre!