Creating an award winning app to support a future ready brand

We all love sending postcards when we travel; picking them out, writing on them and sending them home, boasting about what a great holiday we’re having. With this in mind, we decide to innovate around one of Australia Post’s more traditional offline services and the Postcards app was born.

A postcard is both a physical and a personal thing, so we designed the app to capture the process and feelings travellers go through when consciously picking out the right image and composing the right message.

The app also supported Australia Post’s strategic direction to become a multi-channel service provider by giving consumers with an online ordering capability to send postcards physically.