This is a concept we created for an end to end user experience: from planning your trip to being on board your cruise. Everyones idea of a holiday is different, from singles, couples to families. We created a site with content that responds to who you are and what you’re searching for in your holiday.
Naturally the site layout responds to your browser size and viewing device, be it desktop, tablet or mobile.
P&O Cruises Site Concept
Role: Lead Design, Art Direction and UX
Categories: Design, Responsive, Mobile
Planning your trip
Personalised content is displayed to you based on your search history.
Eg. Couples content for couples related searches, family content for family related searches.
This was executed through the use of enticing full bleed imagery, which gave the user an immersive visual experience.
We simplified the discovery process into 4 main call to actions available from the homepage. Using a lightbox overlay feature, the user is guided to help make a decision on their holiday. The lightbox feature gives the user more information on their desired something before being taken away into a new area of the site.
Find and Book
Made Booking process quicker and simpler.
Simplify user experience. Eliminate extra pages – Encourages user to begin exploring.
Minimal colour palette, complimentary colours for actioned items. Simple direct hierarchy to help guide user down the process.
The Onboard Experience
The app is your onboard wingman, helping you customise your holiday on-the-go.
Whilst enjoying your cocktail you can check the menus and schedule of an onboard restaurant and book a table.
Or if your tired of entertaining your kids, book them into onboard kids activities.