Simplifying the old with new incentivised experiences.
Qantas Points is the currency for Qantas’ Frequent Flyer program. We created a concept for the site to educate customers on how to earn and use their Qantas Points. Our concept was to put products and their point value at the forefront of the design showing members what’s achievable and what to aim for based on their current points. Status bars on enticing product images were used to show how close a customer was to achieving this item.
We also included features such as a sticky dashboard widget which enabled you to view your points, goal progress and status at a glance as well as shortcut you to your points earning activity, your goal setting area and location based earning.
- Art Direction
- Design Lead
- UX Design