We were charged with creating digital style guide and a responsive site for Qantas Loyalty. Qantas Loyalty is a B2B facing site that shares its expertise to help partners unlock the value of loyalty in their business.
Working in an agile process the design and UX were created simultaneously. The challenge was to harness Qantas’ unmistakable brand whist creating a unique look and feel for Loyalty. The result was reflected via full screen images overlaid with transparent colour blocks and spacious and minimal typography creating a window into the new Qantas Loyalty brand.
Role: Lead Design, Art Direction and UX
Categories: Design, Responsive